Long journey as an entrepreneur right? Tell me about it.

I know a thing or two about creating and operating a business full time.  In fact, I manage two! I've grown a successful cake design company, Aspen Charm Cakes & Pastries since 2011 as a professionally trained wedding cake designer. I had a burning desire to become a cake designer but all I ever sold were cupcakes, candy, pies, and small treats. 

From the streets of the Farmer's Market to hassling my friends and family to buy my products, I knew I needed a drastic change. 

One day back in 2013, I did what any normal person would do, I quit my corporate job, moved to Toronto, and enrolled in the best cake design school in the world, Bonnie Gordon College of Confectionary Arts. 

After getting back from cake design school, I had no clue on how to make money, attract high-end clients, and make a living off of selling cakes. As I started to get my cake business off the ground, I would charge $3.50 - $4.00 per slice. While I was grateful for every order I received, I barely made a profit off my cakes.

I became the queen of undercharging and over-delivering on my cake orders. I had no idea how to run a profitable business, no clue understanding my cake expenses, and how to really price cakes to run a full-time business. I was so fascinated with building a profitable cake business, my results were immediate! 

2014 Started making BIG money + scoring national press with my cake business. I hustled from 2011-2013 and it totally paid off. From making celebrity wedding cakes to appearing on the Cooking Channel/Food Network Channel to being published nationally, I felt like I had “hit it big.”

I went from charging $350 to $2100 for one wedding cake.

It was like my cake business literally changed overnight. I only work with high-end clients, I charge $1000+ per cake, and I work with clients who 100% value my work as an artist.

I became a business coach because I absolutely LOVE numbers, making a profit, and supporting women operate their business full-time. Supporting my clients to charge their worth, work with clients they love, and be well paid for their talents is my jam. 

Look, I get it. You became a cake designer because you have a passion for cakes + artistry.  You want to be paid extremely well for your cakes yet, you keep undercharging, you keep attracting budget clients, and you want to consistently make cakes you love. You deserve it!

Whether you are professionally trained or self-taught, you deserve to charge premium prices and receive payment for matter how long you've been in business.  You can charge exactly what you want. You can work when you choose. You can create a passion based business you LOVE.

It's really up to you...if you choose it. 

I support you to make your dreams a reality now.  When you step up to the plate and become the business owner you keep dreaming about, that's when the magic happens.



  • I was born and raised in Denver, CO and I still live here! I've lived in 3 other cities and somehow always find my way back home.

  • I am a HUGE Broadway Musical Fan, 3rd Generation! I am on a personal pursuit to view 100 live musicals in the next 10 years. 41 down, 59 to go.

  • I'm an ENFJ, Myers-Briggs Personality. Extroverts raise your hand!

  • I can pretty much change my voice and imitate anyone, especially cartoon characters...When I was 12, I thought about being a voice-over cartoon actor for Disney.

  • My favorite movies include Pride & Prejudice (BBC version), Back to the Future, Legally Blonde, and Gone with the Wind.

  • I'm still waiting on my Hogwarts Acceptance letter...Team Gryffindor!

  • I will watch the same TV show reruns over and over again and never get tired of them...Gossip Girl, Seinfeld, or Columbo anyone?

Nice to meet you!



Kristina Norman owns and operates 2 successful businesses since 2011. Kristina is a professionally trained wedding cake designer and owns Aspen Charm Cakes & Pastries and Cake & Success Coaching.  Kristina has worked in Sales Management for the most profitable companies in the world such as APPLE Inc., AT&T, Nordstrom, and Target leading sales teams and stores to winning results for 7 years.

Kristina supports cakes designers in create a solid profitable business, charging their worth, attract premium clients, and create a high-end cake business.  As a cake designer herself, she has completely transformed her cake business from struggling to the BEST cake design business in Colorado.

Learn more about how you can work with Kristina ⇢

Kristina lives in Colorado, born and raised, and loves it! She is an avid Broadway Musical fan is on a pursuit of seeing 100 live musicals in the next 10 years. 59 to go! (yes I update this number.)