Should you or should you not put your prices on your website?
You don’t want to scare customers away right?
But you also are tried of attracting clients with super low cake budgets and somewhat annoyed how they want a 3 tiered cake for $50.00. (and yes someone will take this order in your home town!)
Not only do I believe you should put your prices on your website, I’m going to list reasons why you need to put your prices on your site!
1. YOU ATTRACT THE RIGHT CUSTOMERS TO YOUR BUSINESS WHO WILL PAY YOUR PRICES
Yes, you want to scare budget customers away! You want to scare the ones who won’t pay your prices anyways and will waste your time in the long run.
Formally known as the budget customers!
Most of the time, customers don’t want to waste their time looking for cakes.
Additionally, when you put your prices on your website, you are letting customers know the requirements to do business with you.
Customers aren’t going to reach out to you if they know they won’t pay your prices. This helps save your customers time and most importantly, you time!
2. PUT YOUR MINIMUM CAKE ORDER PRICING ON YOUR WEBSITE
When you have a cake minimum, you are letting customers know how much money they need to pay you for an order. Some customers want a $12.00 cupcake order, some want a $250 wedding cake order.
Do you know what your cake minimum is to do business with you? Place it on your Frequently Asked Questions section and inside your first response customer inquiry email.
This avoids customers who don’t want to pay your prices. Customers who are perfectly fine to pay your prices will pay them. You have to trust they will.
3. BE CONFIDENT IN YOUR PRICING
Insecurity can be smelled from a mile away by your customers and if you aren’t confident in letting people know your pricing requirements ahead of time, it will be very hard charge consistent pricing.
You may find yourself taking any and every order at any price.
The more confident you are in your pricing, the more confident you are to tell your customers, and the more confident they will be in paying you.
Confidence makes your business successful! Strengthen this area and you will find customers who will easily and effortlessly charge your prices.
Do you need help with your cake pricing?
Well I have an awesome cake pricing checklist you can grab for FREE below that will help you learn exactly how to price your cakes for BIG profits in your cake business.
To sum it all up, YES! When you put your prices on your website you are allowing the right customers into your cake business and shooing away the budget clients who aren't going to pay your prices anyways.
It's a win/win situation!
I'd love to hear from you!
What do you think about putting your prices on your website? Does it help or hinder your business? Comment below and share!