The Jealousy That Sparked My Cake Business Revolution
About 3 months ago, I was doing my usual Facebook scrolling when I stumbled upon a post that, for some crazy reason, triggered an intense wave of jealousy toward another cake designer. Now, I am 100% aware that there will always be cake designers more talented than me, which I am perfectly okay with. That doesn't bother me at all. I have bigger fish to fry.
This situation was different—it was about a business milestone they had achieved while that same goal was still sitting untouched on my list, collecting dust.
The Jealousy Investigation
So I decided to investigate why I was jealous of this cake designer. The answer hit me like a ton of bricks: they had taken action on their goal and made it a reality. Meanwhile, I hadn't done ANYTHING to make it happen for myself. Not a single thing. Not even baby steps.
And that's when the excuses started flooding in. You know the ones—those clever little stories we tell ourselves to justify our inaction. I realized I had an entire catalog of reasons why I couldn't achieve what this other cake designer had:
"It wasn't the right time yet." (But when would it be?)
"I don't have the money." (Even though I hadn't seriously looked into what it would cost)
"I have too much on my plate." (Yet somehow I found time for hours of social media)
The truth? These were convenient shields protecting me from the discomfort of pushing beyond my comfort zone.
The Upside of Jealousy
Here's something I've come to realize: being jealous is actually healthy for your personal development. Yes, you read that right! Jealousy usually uncovers what area you're ignoring within yourself that another cake designer fully owns and embraces. When you feel that twinge of envy, you're witnessing exactly what you are fully capable of achieving, yet you're actively choosing NOT to go for it.
Think about it. There are tons of cake designers who've decided to stop charging peanuts for their creations and are now freely and easily commanding $1000+ (yes, thousands!) for their cakes. They didn't start out charging those prices—they made a decision and took action.
There are tons of cake designers who once created some pretty crappy cakes and now make the most breathtaking, jaw-dropping confections you've ever seen. They didn't transform overnight—they committed to improvement and put in the work.
There are tons of cake designers who run booming, successful businesses after YEARS of struggling financially to make ends meet. Their success wasn't handed to them—they persisted when others would have given up.
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The Uncomfortable Question
So here's the uncomfortable question I had to ask myself, and now I'm asking you: If you know you have excuses for why you haven't experienced the success you've wanted, how bad do you really want your life and business to change?
Be honest with yourself. Are your excuses more important than your dreams? Are your fears more powerful than your ambitions?
The cake business you keep dreaming about and working towards is 100% within your reach, but—and this is a big but—it will require you to become a different person to achieve a different level of success. You can't keep doing the same things and expect different results. That's the definition of insanity, right?
Taking Them Off The Pedestal
When you realize that cake designers who have the success you want aren't supernatural beings with magical powers—they're regular people who decided to take massive action—you take them off the pedestal and start hustling for what's rightfully yours.
No one is more talented than you, or has more of what it takes to win in this cake world. Let me say that again:
NO ONE has more of what it takes than you do. The only difference between you and them is the action they've taken and the mindset they've cultivated.
You are capable of having the business you want, charging the prices you want, and building the business of your dreams. This isn't motivational fluff—it's the truth. But knowing it and living it are two very different things.
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The Time For Action Is Now
Is now the time to go after it? Only you can answer that. But I will tell you this: there will never be a perfect time. There will always be reasons to wait, to hesitate, to procrastinate.
Stop spoon-feeding yourself reasons why you don't have the business you want. Those excuses might taste sweet going down, but they're slowly poisoning your potential.
When was the last time you took a significant risk in your business? When was the last time you felt genuinely uncomfortable because you were pushing your boundaries? If it's been a while, that might be why you're stuck.
The Decision Point
We all reach crossroads in our business journeys—moments where we must decide whether to continue on the safe, familiar path or venture into unknown territory with the potential for exponential growth. I've reached that point numerous times, and each leap of faith has paid dividends far beyond what playing it safe could have provided.
Sometimes, the scariest steps lead to the most beautiful destinations. Sometimes, the most challenging conversations—like raising your prices or setting boundaries with difficult clients—lead to the most liberating outcomes.
My Promise To You
When you are 100% ready to leave your excuses in the dust and to exponentially grow your cake business to new heights, I am here to help you achieve that. Not as someone who has it all figured out, but as someone who understands the struggle, who's faced the same fears, and who's taken the leap anyway.
The question isn't whether you're capable—you absolutely are. The question is whether you're ready to stop wishing and start doing. Whether you're prepared to transform jealousy into inspiration and excuses into action steps.
Your dream cake business is waiting. The only thing standing between you and it is your willingness to step out of your comfort zone and into your greatness.
What will you choose?
