“You charge too much” How to deal with these customers

My clients in Perfect Price your Cakes Workshop are raising their prices and charging their worth.

However, some of my clients are dealing with customers who do not like their new prices and want to know how to handle the conversation with their customers. 

Which is completely normal. 

When I raised my prices in my cake business, I was petrified that people would say I charge too much. And customers did tell me that. 

But I stood firm in my new pricing until clients who wanted to pay that amount appeared.

Raising your prices in your business can really be tough. You know you need to charge more for your cakes, your time, and frankly you deserve more….but your customers don’t think so.

And they may run off to the competition and not want to work with you.

Here’s how to deal when your customers think your prices are too high…

1. Realize you are in the middle of the change. 

When you raise your prices, you will still attract customers who want to pay your old prices. Realize that when you are raising your prices, you have to be patient as better clients come to you. Raising your prices comes with the belief that you are worth what you charge and when you FIRMLY believe you are worth more, those customers will come who will pay. But you must deeply believe it.

Until then, just realize you are in the middle of a change and your new prices will be your normal pricing.

2.  Explain why your prices are what they are.

Some customers just don’t understand how much and how long to bake a cake…and that’s not their fault. Tell them how long it takes to make each design of the cake because then they will realize WHY the price is what it is. 

I break down my designs by tier and sugar flowers. I say this tier takes 2 hours long, this sugar takes 1 hour, this design takes 4 hours. This helps wrap their brain around why you are charging what you are charging. 

3. Be okay with leaving your old customers behind. 

People pay for what they think a product is worth. Always remember that. You want to enter into the world of attracting better paying clients which means you must leave budget clients behind. 

Think about attracting more clients who will pay you what you are worth. The more you concentrate your thoughts on those clients, the more they will come. 

Leave them in the dust honey! 

Not sure how to boost your cake sales AND attract better paying clients for your cake business?

Well….girl…you need the Cake Biz Boost Bundle!

The Cake Biz Boost Bundle is filled with so much awesomeness to stand out from your local competition and book more cake consultations immediately.

Bundle includes:

•  10+ Booking Strategies 4-part Video Mini Course
• Mini Course Workbook
• Create your High-End Cake Website Guidebook
• Weekly Planning Worksheets
• Monthly Goal Setting Book
• High-end Cake Menu Cheat Sheet
• BONUS #1: 10 Secrets of a High-End Cake Business eBook
• Bonus #2 6 Email Scripts for your Cake Business

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This is a limited time offer to give your cake business a BIG jolt! When you implement all of the strategies I give you in this Cake Biz Boost Bundle, your cake business will operate better, book more cake sales, and you will know how to schedule at least 5 more consultations for your business.

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4 Ways to CASH IN this Holiday Season

Back in 2011 when I started Perfect Pralines, my first candy business, I was selling my dad’s candy recipe. 

I was living at home with my parents, laid off from my corporate job, and needed to “do something with my life”. 

My parents were nicely breathing down my back to either get a "real job" or SELL THAT CANDY. 

So I took my candy, packaged it up, and sold candy boxes to everyone I knew.

Since then, the Holiday season is my BIGGEST season of the year. 

I triple my monthly income during this season alone. Plus I book wedding cakes for the next year as well.

We all have cake businesses, selling wedding cakes, birthday/anniversary and so forth. However, I’m a big believer in capitalizing on every avenue of generating sales for business. 

This is how you generate consistent income and not just rely on cake orders.

If you haven’t thought about Holiday Season 2016, I highly recommend that you do because you can really double/triple your income. Inside Double your Bookings & Master your Cake Consultation Workshop, I give you exactly how I use this strategy throughout the entire year. 

1.  What can you “easily” sell + mass produce

Cupcakes, candy, small cakes…..these are perfect items you can massively produce in large quantities and get out to your customers. The holidays are busy, with tight deadlines. Think about what you can easily sell, quickly bake and turn around to your customer.

2.  Holiday Flavors

The holiday’s are special and your flavors should reflect something that is limited edition. What can you creatively bake using this season’s flavors? Pumpkin, Pecans, Peppermint, Apples, Gingerbread….whenever you make something that customers cannot get during any other time of the year, the sense of urgency rises and they want to experience every flavor of the holiday spirit.

3.  Plan ahead.

Now, if you haven’t already, is the time to plan for Thanksgiving and Christmas Products. Create your flavors, photography mock-ups, advertising, and getting the word out about your holiday promotions.  Buy your ingredients and packaging way ahead of time and know your ordering cut-off times. Proper planning ensures you won’t go crazy during the actual baking preparation. 

4.  Get the word out!

No one can buy your products unless they know they exist. Now is the time to massively get your holiday products out there to your current audience AND new audience (you need new people to buy your products to GROW). You roughly have 1.5 months to cash in this holiday season and your advertising results = your profits!

Use this season to really get your business out there using techniques every company uses during this season. Spread the love of your baked goods around which will BOOST your sales for the following year. 

My Free eBook, My Top 4 Strategies to Double your Cake Orders gives you a step-by-step formula for how to truly book more consultations, more orders for your business, to attract new clients into your cake business.

During this holiday season, sell your limited edition baked goods and book more consultations so you have a Booked Solid Cake Calendar. Use this opportunity to double your income (or triple!) when you implement the strategies given in my Free eBook, My Top 4 Strategies to Double your Cake Orders.

Click below to get instant access to the eBook now!