Do you ever find yourself wondering how much to charge for your cakes? You go inside Facebook Groups, Googling online and just wanting to find answers to how to price cakes for your cake business.
You guess, you charge $5.00 per slice because everyone else does in your area, you take some nifty cake calculator and try that yourself.
And then you still find yourself STILL not making enough money in your cake business to make a profit, fully support yourself, and you just can't run your cake business full-time because you aren't making enough money.
And while I teach everything about how to price your cakes for your business and charge premium pricing in your cake business in Perfectly Price your Cakes Course, here's how I can support you with this little conundrum.
When you don't have a clue on what to price your cakes or you are still undercharging and overworking, here's what's going on in your cake business:
1. UNDERSTAND YOUR BUSINESS NUMBERS AND GET CLEAR ON YOUR PRICES - ALONE.
Owning a successful and profitable business leaves no room for guessing. Get clear on every single business expense and how much it costs to make a cake.
This means, grab a sheet of paper, a pen, and a calculator and start to calculate everything it costs you to make one cake. Then, you need to properly charge for your time as your time is the majority of your expenses.
Do this until you are crystal clear on how much to charge for your cakes.
If you need help charging premium prices for your cakes, download my FREE Cake Pricing checklist where I share with you every element you need to charge selling your cakes in your cake business.
This is something you can only do for yourself. To run a successful and profitable cake business, you have to know your pricing structure, strategy, and expenses inside and out. No more guessing!
2. WHAT I CHARGE MEANS ABSOLUTELY NOTHING FOR WHAT YOU SHOULD CHARGE.
Cake designers charge from $2.50 per slice to $20 per slice. If you currently charge $3.50 per slice and you ask a cake designer who charges $7 per slice, you will think she charges too much and you can't ask for that.
3. BELIEVE YOU CAN CHARGE PREMIUM PRICING FOR YOUR CAKES.
Deep down, you don't believe you can charge $1000+ for cakes, or even $800+ consistently. You think you are worth undercharging, and not charging the prices you want. And you are really okay with undercharging.
Well, honestly all of this can be changed when you get serious about your cake business!
Hobby cake business owners undercharge, work with budget clients, devalue their work, and are clueless about running a business.
When you want to work with premium high-end clients and charge $800+ consistently for your cakes, that means you must change everything about your business.
You've got to understand how to price your cakes, understand your business numbers, know where to find high-end clients, extremely value yourself and your work, and settle for nothing less than a budget hobby cake business that's costing you more money than you think.
Guessing at what to charge for your cake orders?
Still confused if you are charging enough for your cakes? Do you know you aren’t charging enough for your cakes?
No worries!
I have a Free Cake Pricing Checklist that you can download right now and learn everything you need to learn how to price your cakes for Profits.
If you are guessing, you probably aren’t charging enough for your cakes. You can’t guess your way to success!
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In 2016, all except 1 cake I’ve sold has been over $1000. More around $1200 average.
Side note, that 1 cake that didn’t sell for over $1000 was when I slipped into a lack mentality, thinking I needed to charge low to book my next customer after a small dry spell. It happens to me too.
But, this isn’t to brag at all. It’s to show you what’s possible for your cake business.
Just back in 2014, I operated my cake business full time. It’s been a super bumpy road, but I’ve managed to continually raise my prices, have multiple streams of cake income enter my business, and work with the best brides and clients EVER.
Clients who appreciate my work, who let me have a wide range of creative abilities, and pay the prices I want to charge.
What I’ve done to get my cake orders above $1000 is:
1. Know my cakes and my TIME are worth that amount. My time is very valuable AND I value myself as an artist.
Time is money and if you don't value it, your clients will pay you exactly how you value it.
2. I ignored everything in my business I hated. Instead I focused more on what I LOVE in my cake business and attracted more of that in.
3. I got waaay better at my marketing to attract better paying clients into my cake business. Marketing means you exposing your business to people who don’t know your business. I got a clear marketing plan together and I focused on perfecting attracting high-end clients to my cake business.
No matter what you currently charge in your cake business, you can always charge more for your cakes. It doesn't matter what city you live in, how long you've been in business, or even your past undercharging failures.
To go from $3.50 to $20 does take careful planning, a marketing game plan, how to consistently book better and better clients, and changing my entire cake business to get exactly what I want.
While working with me, I will know you, your business, and get you on the right path of earning the money you deserve. Cake Marketing 101 will teach you how to stop undercharging, double your cake bookings, and consistently charge $8 - 12 per slice.
Inside Cake Marketing 101, you will:
- Easily and effortlessly charge $8 - 12 per slice for every cake you sell, feeling financially supported in your cake business to finally get your cake business off the ground.
- Be the go-to cake designer the top wedding professionals in your area will consistently refer their high-end clients to you, easily growing your business through referrals.
- Stand out from the local competition with your high-end, luxe cake brand that high-end clients will flock to.
- Double your cake bookings using proven marketing and advertising strategies to fill your cake calendar, charging your worth.
- Plus everything you need to consistently attract high-end clients into your cake business in 5 weeks!